The 2025–2030 U.S. Dietary Guidelines reset nutrition priorities, sharpening their focus on whole foods and protein quality. Pulses remain nutritionally central — though intake targets reflect a more cautious story.

Fiber is no longer just a nutritionist’s talking point: it has quickly become a commercial asset. As health agencies and research institutions elevate the role of dietary fiber in chronic-disease prevention, the nutrient is shaping product development, ingredient sourcing, and the way pulses are positioned in the marketplace. For traders and marketing specialists alike, fiber is emerging as a trait that can reshape buyer expectations — and expand the value story of pulses across food categories.

The campaign “Bang in Some Beans,” launched today, is a clear signal that demand can be reframed, offering clues on how to shift consumer habits in high-income markets where pulses have long sat on the margins — and a model that could influence trade, processing, and long-term consumption well beyond their borders.

October 2025 featured GPC representation at major summits, important data on consumption and two new initiatives with promising benefits for planetary diets and smallholder farmers. Here’s our roundup of the developments in policy & sustainability.

More than half of humanity lives in the region that now holds the power to reshape how — and what — the planet eats. The latest research positions Asia-Pacific not as a follower of global trends but as the hot spot defining what comes next for food systems transformation, linking public health, climate resilience, and cultural innovation like never before.

From microbiome repair to soil regeneration, the latest Planetary Health Diet, presented on October 2, makes one thing clear: pulses are not just part of the solution, they are indispensable. The implications are economic and strategic, with potential policy incentives, rising demand, and a stronger link to consumer health narratives fueling a new wave of innovation.

Indian consumers are putting higher-value, protein-forward foods made from pulses to the test — kebabs, nuggets, even biryani-ready proteins. Taste and price remain challenges, but could this quiet experiment in one of the world’s biggest pulse buyers redefine demand, formats, and trade flows across the globe?

We sat down to chat with the team from COROOS, one of the Netherlands’ most important pulse producers and processors. We discuss their innovation in pulse pastes, collaboration with aquafaba aficionados Fabumin, and why neither side wins in a USA/EU trade war.

Recent tariff changes by big industry players are reshaping global trade flows and pricing for peas, lentils, and chickpeas. Gaurav Jain of AgPulse Analytica recaps the rapidly evolving landscape.

Gaurav Jain reports on the interesting volume difference between figures released by PIRSA and ABARES on red lentil production in South Australia.

In a dynamic conversation attended by GPC Board members and national association leaders, President Iyengar and Secretary Khare discuss Indian consumption, policy changes and much more.

Submit your suggestion for the location of GPC’s 2026 & 2027 conventions today!

Cyril Gallien of European grain and seed specialist RAGT gives an overview of the French pulses market and explains how seed tech will change how we eat in the future.

We chat to Stephanie Robalino, founder of Superlupes, a company on a mission to make lupin beans the next it food in the healthy snacking world.

Lupins pack the most protein out of all pulses but a bitterness common in their seeds has made them less marketable. A new genetic breakthrough means that could be about to change.

The Statistics Canada numbers released at the end of June predicted lentil acreages 15% down on 2022. Taking data from the Pulse Atlas, we look at the details of the green/red split and what it means for markets.

Sonalie Figueiras runs Green Queen, an online news site in the sustainable food space. She chats to Lara Gilmour about pulses’ branding issue and the untapped potential in India.

Bronwen Evans looks at the rise of young people choosing plant-based alternatives in Africa and speaks to Donovan Will at ProVeg South Africa about the accessibility of plant-based products.

Luke Wilkinson speaks to pioneering biotech start-up Plantae Bioscience about the tech triumvirate set to revolutionize yellow pea genetics and the challenges and opportunities of gene editing.

We speak to Robynne Anderson about her involvement in the program as well as some of the mentees about the power of support networks and knowledge sharing to empower communities.

Bronwen Evans looks at new initiatives in pulse flour and their potential to revolutionize pulse consumption levels in the UK - as well as make for healthier populations.

Sonia Sharma talks to Julianne Curran about her entry in the sector, the impact of climate change on pulse production and the future of the sector.

As you read this, thousands of Brits will be eating a delicious plate of baked beans. But how did they become such a timeless classic? Luke Wilkinson investigates.

The SDG2 Advocacy Hub launched the Beans is How Coalition at COP27, an ambitious campaign aiming to double global bean consumption by 2028. Willow Shah-Neville speaks to members of the coalition about how they plan to achieve their goals.

Registration for the pulse industry’s #1 global event is open and… it’s time to prepare! Apply for your visa today with this application tutorial.

In this piece, we round up some of British chef and championer of pulses Nigel Slater’s most inspiring recipes that will get you in the mood to cook with pulses!

Discover some of the people you’ll meet in Cancun! We have an attendee list. Check it out!

Amelia Christie-Miller founded Bold Bean Co. with a mission: to make people obsessed with beans. She chats to Lara Gilmour about the importance of a strong brand and why she steers clear of the “vegan” label.

Sunil Patwari, Managing Director at Singapore-based Seasons Overseas talks to Sonia Sharma about the importance of collaboration, emerging African markets and developing the Pulse Atlas.

Global Head of Pulses at Viterra and newly appointed GPC Board member Will Watchorn on the future of processing, the threat of El Niño and what’s on the cards for feed demand in 2023

After his recent appointment to the board, Fethi Sonmez sat down with GPC to share his insights on the upcoming harvest, Türkiye’s fiscal health, and why Canadian imports will be subdued in 2023.

Luke Wilkinson chats with Dylan about US bean consumption, changes in this year’s pulse acreage, and how state-wide torrential rains have impeded planting.

Sonia Sharma speaks to Farhan about his success breaking into new markets, the enduring trade relationship between India and Canada, and why Canada dominates in lentils.

Jeff Van Pevenage discusses Columbia Grain’s retail pulse range, Balanced Bushel, the evolution of the pet food market, and why lentils could become the truck drivers’ new favorite snack

As his time on the GPC’s Board of Directors comes to an end, Peter Wilson of Wilson International Trade speaks to Jose Martins about the upcoming harvest and what he’s learned from 30 years in the industry.

A senior business developer at Comercializadora Columbia in Mexico City, Ricardo Ocejo Sandoval knows a thing or two about the pulse trade. He sat down with Luke Wilkinson to talk about new African markets, the pitfalls of international logistics, and the threat posed by pecans, as commodity prices waver.

Following their recent collaboration with Kraft-Heinz, Luke Wilkinson spoke to NotCo’s Rodrigo Contreras about the company’s game-changing AI ‘Giuseppe’, finding that perfect meaty texture, and how cabbage might be the key to a delicious plant-based milk.

Jesse Sam caught up with the import/export manager of Memisoglu to get her outlook on the Turkish pulses market this year.

As trade manager of one of Sinaloa’s most important chickpea traders, Sahid Hernandez has a lot to say about the modern chickpea trade. Speaking with Luke Wilkinson, she shared some of her insights about the shipping crisis in Mexico and why it's quickly becoming a plant-eater’s paradise.

Pulse Canada is a national association that represents the growers, processors, and exporters of peas, beans, lentils, chickpeas, and faba beans. Ahead of the upcoming Pulses 22 convention, Kirsten Provan spoke to Greg Cherewyk, President of Pulse Canada, about the 25 by 25 strategy, the current demand for Canadian grown pulses, and opportunities for growth in the industry.

Based in Switzerland, Bühler Group is a family-owned world leader in a huge variety of technologies that influence multiple aspects of everyday life. Within their vast food division, they’re concentrating on plant-based protein ingredients derived, in large part, from pulses. Kira Nash spoke with Alexandra Londoño of Bühler Group about the company’s partnerships, innovations, and excitement about a plant-based future.

Kira Nash spoke with Rebecca Bratter from the US Dry Bean Council about the Council’s recent challenges and triumphs and about the past, present, and future of the dry bean industry.

Kira Nash spoke with Denis Xausa and Orfeo Cantele of Italian firm Caxa about the evolution of the Italian market, the lifting of EU import tariffs and the growing trouble with phosphonic acid.

Madaline Dunn talked to Orion Roy-Wright, trade manager, and Jason Burns, general manager at ADM Edible Beans, to get their insight into the evolution of the pulse industry, how it's coping with recent trade challenges, and what's ahead for the company

Kira Nash caught up with Mattia to discuss the situation of the pulse market in Italy.

Speaking to Madaline Dunn from his factory in Perth, David Fienberg, founder and Chief Lupinologist at The Lupin Co, talked about the increasing popularity of the lupin bean, changing diets in Australia and supporting the global effort to popularize lupins for human consumption.

The Peruvian market may be facing challenges from the EU but Jorge Fernandez Gil says new doors are opening for Agro Fergi’s exports and domestic demand is ever-increasing.

This week, Madaline Dunn talked to Mark Schilling, inter-generational family farmer, partner, and fund manager at AG Schilling & Co to discuss Australian farming, keeping connected to the land and why balance is key.

The company develops specialist plant proteins which it supplies to food producers. Jesse Sam spoke to the pair in January.

Madaline Dunn spoke to Skinnybik's founder Dr. Antigone Kouris to hear what she's learned about pulses from 30 years working as a dietitian and academic and her passion for promoting lupins in the food industry.

Luke Wilkinson spoke to Montserrat about the benefits of a well-placed business, her pride in the products of her region and how EU subsidies have promoted pulses among its hard-working farmers.

Kira Nash spoke to Mike Anderson of Anderson Northwest in Washington state, USA, about company philosophy, the changing landscape of the North American market and the opportunities on the horizon in the post-Covid future.

This week, Madaline Dunn chatted to Tarwi's Cata Gorgulho to learn about the company's inception, its mission to popularize the lupin bean and how small dietary changes can have a big environmental impact.

Speaking with Luke Wilkinson, Jorge talks us through the meat industry’s reaction to the plant-based alternatives and the road to post-Covid stability.

“Pulse crops are the unsung heroes in the realm of food and agriculture production, and much additional education regarding the basic and inherent properties of pulses is required to further the adoption and utilization of these commodities. We hope our book can provide that.”

"We struggle with the idea that healthy food is expensive.. Healthy food should be a right for everyone. The way we solved the price issue was with something which, as scientists, was literally right in front of our eyes: to just use waste - because that way we’re solving environmental, sustainability and price issues, so it was a win-win."

Kira Nash chatted with Giovanni De Angelis about ANICAV’s work and mission and got his overview of the canning market as it stands.

Mahmud Abdel Cader is founder and CEO of Pulses Splitting and Processing Industry in Sri Lanka. He has more than two decades’ experience in the pulses sector. Jesse Sam spoke to him in late November, to understand how that country’s ongoing currency crisis is affecting the pulses sector.

Daniel Plaza Bonilla is an Agricultural Engineer and the leader of LegSapiens, a project with pulses at its heart, aimed at increasing farm crop yield and profitability. He chatted with Luke Wilkinson about the benefits of mulch, and how rotating pulse crops with soy can increase your yield up to 15%.

This week, Madaline Dunn talked to Dr Maria Saarela, Research Director in Food Sciences at the South Australian Research and Development Institute (SARDI), to learn more about Adelaide's new plant-based food incubator laboratory, the exciting research ahead and the challenges of working with pulses.