Trade Talk

March 24, 2025

Will kidney beans come back with a bang in 2025?/
A chat with Charles Wachsmuth of Chippewa Valley Bean

Will kidney beans come back with a bang in 2025?: Will kidney beans come back with a bang in 2025? / A chat with Charles Wachsmuth of Chippewa Valley Bean

Luke Wilkinson

Head Writer

At a glance



You’re becoming President of Chippewa Valley Bean, replacing (former President of the GPC) Cindy Brown. Are you excited for the role?

Yes! It's very exciting. Cindy is retiring and stepping into being the Chairperson of the Board, and I’m taking over as the CEO and President of CVB. We all need to find ways to grow and advance, so I'm excited to be doing something different and looking forward to the challenge. When I think about the long-term goals for CVB, I see a lot of potential – particularly in adding an additional processing line, and once we get back to capacity again on kidney beans, perhaps it's time for us to do navy beans or some black beans as well. Over the medium term I'd like us to provide a larger basket to our customers.

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Optimistic outlook for 2025: Aiming for more acres and a US pulse market rebound to 2018/19 levels.

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